By Adrian Elizabeth Bracy


Learn to Pivot as a Leader

and Identify Your Next Step

Foreword by Former NFL Head Coach Dick Vermeil

Everyone comes to points in their lives when a shift or halftime moment occurs.  You use this time to make adjustments so you can tackle the next steps.  Tap into the expertise and experiences of Adrian Bracy, one of the Top 50 Most Powerful Blacks in Sports as named by Black Enterprise. A former NFL Executive and former CEO of the YWCA Metro St. Louis, Bracy shares her halftime moments and how she pivoted to create her next winning steps.

Meet The Author




Adrian E. Bracy, MBA, CPA, is an author, business and personal coach, consultant, and motivational speaker. Bracy spent 18 years in senior financial management with the National Football League, including Chief Financial Officer for the Arizona Cardinals. Prior to the Cardinals, she spent more than a decade with the St. Louis Rams. Bracy began her NFL career with the Miami Dolphins/Joe Robbie Stadium in her hometown of Miami, Florida.

Following her career in the NFL, Bracy transitioned to the nonprofit sector to follow her passion—that is, “to inspire and make a difference in the lives of women and girls.” She served as Chief Executive Officer of YWCA Metro St. Louis for nearly 12 years. 

In July 2021, after more than 35 years in the corporate and nonprofit worlds, Bracy transitioned to the next chapter in her career, that of entrepreneur, by launching her coaching and consulting firm, The Bracy Group. As a coach, consultant, and speaker, her mission is to help women leaders embrace the greatness within as they inspire others to do the same. Her vision is “All women will achieve their fullest potential.” 

As an author, Bracy complements her new career in her book, “Halftime: Learn To Pivot as a Leader and Identify Your Next Step”, which fosters leadership skills for women. “Halftime: Learn To Pivot as a Leader and Identify Your Next Step” will be published in Fall 2021. 

Bracy has served on a number of non-profit boards, including that of YWCA prior to her employment there; Girls, Inc. of St. Louis; and YMCA of Greater St. Louis. She currently serves on The Missouri Botanical Gardens Sub-District, St. Louis Sports Commission, and the University of Health Sciences and Pharmacy.

Bracy has received numerous awards throughout her career, including Black Enterprise 50 Most Powerful Blacks in Sports; Black Enterprise 50 Most Powerful Women in Business; St. Louis Business Journal’s Most Influential Business Women; St. Louis American’s Non-Profit Executive of the Year; National Council of Negro Women Legacy; YWCA Leaders of Distinction; Women of Distinction, Missouri Athletic Club; and the Small Business Monthly Top 100 St. Louisans to Know to Succeed in Business. 

Bracy graduated from Morgan State University in Baltimore with a degree in accounting and from Nova Southeastern University with a Master’s in Business Administration. Bracy is a certified John Maxwell Coach, Trainer and Speaker, and is certified through the CaPP Institute (Coaching and Positive Psychology). 

Bracy and her husband Vernon have one son, Donovan, and are members of Shalom Church (City of Peace). Bracy’s hobbies include golfing with her husband and son, traveling, reading books, and—most importantly—going to the spa with girlfriends.


And in my opinion, and with my faith,

I am obliged to do it.

~ Adrian Elizabeth Bracy

Upcoming Events

Create Your Vision Flyer 2023

February 25, 2023 9am – 4pm

Continental Breakfast and Lunch Included
Spark Co-Working Space
8 Cardinal Way, Suite 900
St. Louis, MO in Ballpark Village

Available Now


Learn to Pivot as a Leader and

Identify Your Next Step


Contact Adrian